Why Your Transmogrification Stockpile Didn’t Sell …but will soon!
Who is your buyer?
Your buyer is a level 85 with a lot of gold. That’s a pretty tight demographic out of all the World of Warcraft players. And you can bet that if he has a lot of gold, it didn’t just rain from the sky.
Your buyer is smart.
He doesn’t want to spend 990g on a chest piece if he can buy it tomorrow for 12g 19s
Who is your competitor?
Your have two types of competitors.
- Gold gamers who have read a little on the gold blogs and forums and gold guides that “Transmogrification items will make you a million gold!”
- Levelling characters and alts who just want a bit of gold and to empty their bags.
It’s been some time since the release of Patch 4.3 and the new Transmogrification ability. Transmogrification was one of the requests by Warcraft players that I’ve followed for a while, due to my beginnings on a RP server and understanding of the needs of warcraft roleplayers. Incidentally, Pandaren are also one of the requests by players, so if you hate the Pandas, like me, then you only have yourself to blame. *sob*
New Shiny World of Warcraft Content
When anything new comes out in World of Warcraft there is a rush of players. Whether that’s a rush of players raiding new bosses, crafting new gear, or selling newly useful gear.
It starts with a rumour.
Then there’s a surge.
Then a peak.
Then interest wanes as the patch rolls forward.
Two ways to win the Transmogrification Race
The Sprint
Get in before the rumours. Sell, sell, sell, fast as you can before any other gold gamer jumps on the bandwagon. In case you hadn’t noticed, you missed the bandwagon.
The Marathon
Your competition gets bored and exhausted, and sell all their stuff.
Outlast the Other Gold Gamers
Did you miss The Sprint? Go for the Marathon. Outlast the competition.
This is the hardest, because you will need to instinctively learn which items really do sell well and which only work in theory. Â When you know that, you can replicate it. Repeat your success rather than taking a wild stab in the dark.
Transmogrification Selling From Another Point of View
Change your buyer
Sell to the gold gamer.
Occasionally halve your prices and turn your competitor into your buyer. He is forced to either undercut you, which means he hasn’t been selling his mog items either, or buy you out. What do you mean you bought the item for more than half the price? You’re in deep doo-doo my friend.
Either do this for all your stock, and SELL OUT before restarting with a better focus. Or just do it occasionally. If you do it occasionally, then you might trick your competitor into thinking you made a mistake on which he can profit, and that your items normally sell for double that price.
Eagle Eye on your Competitor
Lockdown everything on your server that remotely looks like or even smells like the gear you want to sell. That means beating your potential buyer to the Auction House. I can’t explain how much bad business sense this is. There is no way you can get into your buyer’s guild and ensure that all his guild mates’ alts sell to you rather than him. Are you crazy? Do you have no life? Do you like scanning the AH every 60 seconds?
Focus on what sells
Go back to TSM accounting module and check what has sold. Then do it again. Instead of focusing on “random mog items that people might want” focus on a list of five high sellers. These are mine:
Imperial Plate
Why? It’s cheap to make and the competition on my server are bored of it and don’t post regularly.
Black Dragonscale
Why? No competitors at all.
Wolfshead Helm
Wolf-face for druids. I know about LW and I know about druids, so this is a win.
Admiral’s Hat
Still sells high despite everyone knowing it is now much easier to craft.
Mooncloth Robe
Felcloth + moonwell, 1,000g yes please ##Extra Tip: Pick up some Wildvine in Felwood if you go hunting for Felcloth
Lesson: Do not dive into something that you know nothing about! Learn about what you’re selling before you go crazy and spend a fortune.
